Episcript builds custom CRM software for Singapore businesses. One system carries every lead, quotation, order and conversation, shaped around the way your team already sells rather than around a licence you have to bend to. We add AI where it saves real time.
Have it built exactly the way you want it.
Many businesses already run a CRM across inboxes, spreadsheets, WhatsApp and individual staff knowledge. Custom CRM software brings those customer records, conversations and sales activity into one place.
Episcript builds the CRM around your own sales process, with the stages, fields, approvals and reports your team actually uses. For Singapore businesses, this can also include local requirements such as GST, PayNow references and PDPA-related controls.
The CRM can connect with your ERP, accounting and other business systems, allowing customer, order, stock and invoice information to move between them without repeated data entry. Additional modules and AI features can be added as your requirements grow.
Businesses that need more flexibility than a standard CRM package.
Why businesses call us
Four problems come up in almost every enquiry we take. All four trace back to customer information living in too many places.
Enquiries land by email, web form, WhatsApp and phone, then stay wherever they landed. Nobody can say how many are still open, or who is chasing them.
Every quote starts as a copy of an old one. Prices drift, versions multiply, and no report tells you which quotes are still live.
Someone rebuilds the forecast by hand each month. By the time it lands, the numbers have moved on.
An off the shelf package covers part of the job. Your team works around it for the rest. The system never sees the full picture.
One connected flow
One record travels from the first enquiry to the paid invoice and the support ticket that follows. Nobody retypes anything, and no stage hands the work off to another system. That clean trail is also what the AI features learn from.
Leads captured from forms, email, ads and phone calls.
Scored, assigned to a salesperson and given a next action.
Built from your product catalogue and sent for approval.
The accepted quote becomes an order, with stock checked.
Invoices raised, payments recorded, reminders sent.
Requests logged against the same customer record.
Core modules
The pipeline lays out every deal as a card in a stage, from first contact to closure. At a glance you can count the deals in each stage, spot the ones that have gone quiet, and see which salesperson needs help. Attention goes where it converts.
Sales automation strips out the repetitive part of the job. Reminders, tasks, stage changes and data entry all fire on rules you set. Your team spends the day talking to customers, not updating records.
Lead management captures enquiries from your website, email, advertising and walk ins. The CRM scores each one against your own criteria and routes it to a named salesperson within seconds. No shared inbox, and no leads going cold because nobody claimed them.
Opportunity management takes over once a lead is worth pursuing. Every opportunity carries a stage, a value, an owner and a next step. Tracking pinpoints where deals stall, which lets you intervene while the deal is still winnable.
Dashboards gather your key numbers on one screen and refresh them as your team records work. Pipeline value, deals closed, activity levels and outstanding invoices sit side by side. A manager reads the state of the business in seconds, rather than waiting for a monthly pack that is stale on arrival.
Forecasting projects what will close and when, drawing on the deals already in the system. Reporting goes deeper, exposing which sources produce revenue, which stages lose deals, and how customer behaviour is shifting. You budget and resource from evidence, not instinct.
Built with AI
AI CRM software only earns the name when it saves your team real time. A badge on a home page proves nothing. These are the features we build for Singapore businesses, each learning from your own customer data rather than a general model of somebody else's. We scope every one with you and build it in its own phase, so your team adopts them at a pace it can absorb.
The model studies which enquiries became orders in your own history, then scores new leads against that pattern. Your team works the list from the top rather than guessing who to ring first.
The CRM drafts the reply from the account history, the last conversation and your own templates. A salesperson edits and sends. Following up takes a minute, not fifteen.
Every open deal carries a suggested next step, drawn from its stage, its value and what worked on similar deals. No deal stalls because nobody knew what to do with it.
Two years of notes, emails and tickets condense into a short brief before you walk into a meeting. Your notes travel the other way, becoming tasks with owners and dates.
The forecast draws on deal history, stage movement and close rates, not on how each salesperson feels that week. Managers get a number they can plan against.
Customers ask about an order, an invoice or a delivery date, and the assistant answers from their own records at any hour. Anything it cannot settle becomes a ticket with the history attached.
Everyday use
Your team touches these modules daily. We build each to your own templates, rules and approval steps.
Raise, send and track quotations from the customer record. Each quote pulls your template and your current prices, and the whole team can see where it stands. Follow up lands on time, and more quotes become orders.
Issue and chase invoices straight from the CRM, with GST handled the way your accountant expects. Payment status sits on the customer record. Your team knows what is outstanding before the next call.
Give customers a login of their own. They check orders, pull documents, raise enquiries and request support without emailing anyone, at any hour.
The CRM runs on a phone or tablet as well as a desktop. A salesperson reads the account history in the lobby, logs the meeting on the way out, and updates the deal before the next appointment.
Set rules for the steps that repeat: approvals, handovers, reminders, status changes. The system carries the work forward on its own, which saves hours and kills the errors that come with rekeying.
Run email and social campaigns from the same database as your leads. Target a segment, track who opened and replied, and hand warm contacts to sales with the history attached.
Data and integration
A CRM only earns its place once it stops being an island. Episcript connects yours to the systems that already hold your data, so a customer record, a stock level and an invoice tell the same story. Where that connection runs into a custom ERP system, customers, products, orders and stock move both ways. Change a price once and it is right everywhere.
The same holds further down the chain. Sales orders pull live stock figures from inventory management. Completed orders pass into invoicing and payment management, so your finance team does not wait on a spreadsheet at month end.
Connect the CRM to WhatsApp, Facebook, SingPass, Xero and the rest of the software you already run. Data stays in step and nobody rekeys a record.
Link Outlook, Gmail or another email platform to the CRM and every message files itself against the right customer. You see who opened and replied without leaving the record.
Schedule posts, track engagement and pull social enquiries into the same customer database.
Move data in and out in bulk, which matters most on migration day.
The full library
Forty modules across eight areas, and you will not need all of them. Open a group to see what sits inside, pick what your business runs on, and add the rest as you grow.
Customer relationships, contracts, accounts and communication history.
One place for every customer record and every interaction. Use that history to tailor how you approach each account.
Store and manage contracts in the CRM. Alerts flag renewals and variations before they lapse.
See every interaction and transaction on an account in one view. Upsell and cross sell opportunities surface there first.
Pull email, social and messaging into one thread. No more parallel conversations on the same account.
Segmentation, marketing documents, product catalogue and proposals.
Group customers by behaviour, preference or purchase history, then target each group with a message that fits.
One library for marketing material, so nobody sends last year's brochure.
Maintain products, specifications and prices in one catalogue that quotes and campaigns draw from.
Generate quotes and proposals from stored templates. Every document leaving the office looks the same.
Customer data, activities, calendars and support requests.
Hold customer data in one secure place. Your team maintains it. Every conversation then starts from the right facts.
Log calls, emails, meetings and site visits against the account. A colleague inherits the full story.
Sync meetings, deadlines and follow ups with your calendar. No separate diary to maintain.
Assign, track and resolve support requests with the customer's full history beside the ticket.
Activity logs, shared notes and day to day task management.
Every action leaves a trail, which settles the question of who changed what.
Share notes, updates and tasks live, so nobody repeats a conversation a colleague already had.
Assign and track tasks in the CRM, keeping the team on work that moves deals forward.
Orders, order processing and live stock levels.
Turn an accepted quote into an order on the same record. Sales and operations stop retyping.
Route orders through a defined workflow. Fewer errors, faster delivery, which is what customers judge you on.
Track stock live. Your team quotes from figures it can trust, and avoids stockouts.
Role based access to every screen and record in the CRM.
Set what each role can see and change. Permissions and activity logs protect customer data and support your PDPA duties.
Why custom software
A standard package asks your team to record work the way the vendor imagined it. A custom system records work the way your team already does it, so people actually use it and the data stays clean.
Episcript designs the screens with you, builds the system, then keeps reshaping it as your business changes. That is the whole difference, and it shows in daily use rather than on a feature list.
A custom CRM built by Episcript compared with a standard off the shelf CRM subscription.
| Point of comparison | EpiscriptCustom CRM from Episcript | Typical productOff the shelf CRM |
|---|---|---|
| Fit with your process | Built around the steps your team already follows | Your team adapts to the way the product works |
| Fields, forms and workflows | Changed whenever the business changes | Limited to the options the vendor exposes |
| Licensing | You own the system that was built for you | You rent access, and the fee usually scales with every new user |
| Integration with ERP, accounting and stock | Built in as part of the project | Through connectors or paid add ons, where one exists |
| AI features | Built for your data and your process, added when you want them | Only what the vendor ships, often on a higher tier |
| Your data | Held in your own database, and you decide where it sits | Held inside the vendor platform, on their terms |
| Support | A Singapore team who wrote the code and know your setup | A general support desk, often overseas and in another time zone |
| Changes in two years | New modules added when you need them | You wait for the vendor roadmap |
How it happens
Every project runs in stages. You see working screens early rather than at the end. We agree scope and timeline before writing any code, and we tell you plainly which modules belong in the first release and which can wait.
Our office is at 114 Lavender Street, so we meet face to face when that helps. Call 6581 3431 to talk through what you have now.
We sit with your team and map how leads, quotes and orders move today, including the steps that happen outside any system.
You approve the module list, the fields and the screen layouts before development starts, so there are no surprises later.
The core modules are built first and released for you to use. The rest follow in agreed phases.
We import your customers, contacts and open deals from spreadsheets or your current package, then reconcile them against the originals.
Your team tests the system on real cases. We then train each role on the screens they will use daily.
We stay on after launch, fix what needs fixing, and build the next modules as you grow.
Related solutions
Most of our CRM projects connect to at least one of these. The same team builds them all. The two systems talk from day one.
Questions we are asked
Platforms such as Salesforce and HubSpot provide ready-made features and standard workflows, which suits organisations whose processes fit the product. A custom CRM is built around your own sales process, approval rules, reports and integrations, giving you greater flexibility as your requirements evolve.
Government support may be available for qualifying CRM and digital transformation projects. The Enterprise Development Grant (EDG) may support eligible custom software projects, subject to the company meeting the prevailing eligibility criteria and approval requirements. We can advise on how a project is usually scoped and documented for such applications.
Yes. You can begin with core functions such as customers, leads, opportunities and quotations, then add modules such as invoicing, customer service, AI, mobile apps or integrations later. Phasing the work keeps the first release affordable and lets your team settle into the system before the next stage begins.
Yes. AI can be used for customer summaries, lead prioritisation, suggested follow-ups, drafted emails, sales forecasting, document processing and other repetitive tasks using information from your CRM. Each feature is scoped with you and built in its own phase, rather than switched on across the whole system at once.
Yes. We can provide a mobile-responsive CRM or develop a dedicated iOS and Android app. Sales staff can access customer records, update opportunities, upload documents and record meeting outcomes while on the move, so the office sees the result of a visit without waiting for a written report.
Yes. WhatsApp integration can allow your team to send messages, receive replies, trigger notifications and keep conversations linked to the relevant customer record. Enquiries that arrive by WhatsApp can also be captured as leads, so they follow the same path as those from your website or email.
Yes. The CRM can connect with accounting platforms, payment services and other business applications through available APIs. This can reduce repeated data entry and keep information synchronised across systems, so a quotation, an invoice and a payment all refer to the same customer and the same figures.
Yes. Depending on your requirements, the CRM can integrate with email and calendar services such as Microsoft Outlook and Google Workspace to support correspondence, appointments and customer activity tracking. Messages and meetings can then be filed against the right account without anyone copying them across by hand.
The CRM can include role-based permissions, activity logs, consent records and access controls to support the way your organisation manages personal data. Software forms part of PDPA compliance, together with your internal policies and processes, so the system is designed to support your obligations rather than to satisfy them on its own.
Yes. Customer and sales data can usually be migrated from spreadsheets, databases or existing CRM platforms. We review and map the data before migration to reduce duplication and inconsistencies, and the imported records are checked against the originals before your team starts working in the new system.
Yes. A customer portal can allow clients to securely view orders, download documents, check invoices, submit enquiries or access other information without contacting your team each time. It reduces routine email and gives your customers an answer outside office hours.
Yes. The CRM can generate quotations, proposals, contracts and other documents using information already stored in the system, which reduces repeated manual preparation. Your own templates and numbering are applied, so every document that leaves the office is consistent.
Next step
A custom built CRM gives your team live access to customer information, and gives your customers a direct line back to you. Both your sales and your marketing gain. Tell us how you sell today, and we will tell you honestly what is worth building, and which AI features would earn their place.
Episcript Solutions Pte Ltd, 114 Lavender Street, CT HUB 2, Singapore.